Arizona, Michigan, Nevada and Wisconsin over-indexed with debate viewership among the critical swing states, the measurement firm said. This article, VP debate audience skewed older, Samba TV data ...

Max's “The Batman” spinoff is no flightless bird, as it soars to the top of the streaming list for a second week. The post ...

SAN FRANCISCO, Sept. 12, 2024 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today released its Election 2024: Guide to Political ...

Comcast’s TV ad industry tech platform FreeWheel has moved forward with the integration of Samba TV‘s standard and custom audience segments into the FreeWheel Audience Manager platform.

Madhive’s broadcaster, advertiser, and agency clients are gaining the ability to target audiences based on TV viewing ...

HBO and Max's 'The Batman' spinoff series drew 3.2 million households with its premiere episode The post ‘The Penguin’ ...

BBC Strictly Come Dancing viewers were gobsmacked as TOWIE star Pete Wicks tripped up his partner Jowita Przystal during ...

Madhive, the technology company for local connected television (CTV) advertising, has selected Samba TV,a provider of TV technology for audience data and omnisc ...

Strictly Come Dancing is returning this weekend - but much drama is already engulfing the show after a controversial ...

As one of FreeWheel’s TV data partners, Samba TV will integrate its audience segments based on first-party TV data from 38M U.S. TV devices into FreeWheel’s Audience Manager to improve ...

Guitarist Robert Fripp, whom has been married to Willcox since 1986, clashed with Craig Revel Horwood as he delivered his ...