The 65-inch LG C4 OLED TV is now priced at $1,496, down from $2,699 which translates to an incredible $1,200 discount. This represents a whopping 45% off the original price making it one of the best deals available for Prime Day.

I've been testing and reviewing TVs for well over a decade, and believe it or not, I still get giddy whenever I get to spend time with an OLED TV. If you've been eyeing an 4K OLED for a while, Prime Day is the perfect time to take the plunge. There are some seriously sensational deals on some of the best OLED TVs you can buy right now.

Toshiba 65-inch C350 Series 4K UHD Smart Fire TV (2023): was $529.99 now $339.99 at Amazon Amazon's Prime Day deals include this 65-inch 4K smart TV from Toshiba on sale for just $339.99. The 2023 display packs Dolby Vision HDR and HDR10+, hands-free control with Amazon Alexa, and a bezel-less design, giving you a more viewable screen area.

As Prime Day event has started on Amazon, there’s an exceptional deal on the LG OLED evo C4 Series 4K TVs which offers unprecedented value across multiple screen sizes. The good news it that this deal is accessible to all customers (not just Prime members).

LG 65" B4 OLED 4K TV: was $1,596 now $1,296 @ Amazon The B4 is LG's entry-level OLED TV model for 2024. This TV supports Dolby Vision, Dolby Atmos and has improved picture quality thanks to LG's A8 processor. For gamers, it features four HDMI 2.1 ports, a 120Hz refresh rate, a brightness booster and Game Optimizer Mode.

Relying on sales events remains the best way to make the switch without bankrupting yourself, as we can see in this Prime Big Deal Days offer: 40%, or £400, off the OLED-powered LG UltraGear 27GR95QE-B.

Starting with the latter, I hate to say it, but thus far I have spotted only two truly great OLED TV deals on day one of the event. By good, I mean a deal that brings a sizeable discount to a set we have reviewed and recommended.

I've just spotted an unbelievable deal on LG's C3 OLED TV, making it feel like Amazon Prime Day has already started. While the official Amazon Prime Day takes place on Tuesday and Wednesday, the retailer has early deals available now,

LG C4 OLED smart TVs hit record-low prices ahead of Prime Day. The 55-inch model is roughly $700 off, at $1,297.

Amazon Big Deal Days (also known as Prime Day in October), is already serving up some spectacular OLED TV deals. The LG C4 is one of the best TVs we've seen this year and with savings in the hundreds, we're convinced that this is the TV to buy – however, there is a crucial plot twist.