Not to be outdone by recent Black Friday announcements from Best Buy and Walmart, Target has joined in on the fun by releasing its 2024 Black Friday dates. The retailer will kick off the Black Friday shopping season with a holiday event starting on Thursday,

To cap things off, Target also plans to drop new batches of weeklong deals every Sunday in November. The first wave goes live on Nov. 3 with up to 50% off headphones and floorcare, up to 30% off select home decor, up to 25% off TVs and soundbars, and "buy one, get one 50% off" select toy brands.

Check out our Deals page for more discounts on our favorite Wirecutter picks. I’ve covered Black Friday sales for Wirecutter since 2016, vetting hundreds of thousands of bombastic bargain claims and navigating seas of mediocre “blowout” TV deals.

B lack Friday officially kicks off on November 29th, but if you plan to make that the only day you buy gifts this holiday season, you’re missing out. Several prominent retailers

Conversion rate optimization should be a priority for businesses that want to make the most of events like Black Friday and other peak sales periods.