Those who purchase a Ford EV from now until Jan. 2, 2025, will get a free charger and installation under a new initiative the company is calling the Ford Power Promise.

The fourth-quarter promo is part of Ford’s effort to get more customers to choose an EV. If you buy a Ford EV after October 1, the automaker will throw in a home charger and its installation—for free.

Ford Motor Co. is offering customers who buy or lease an electric vehicle a free home charger and complimentary installation through the end of the year, a program aimed at eliminating some of the perceived barriers consumers considering driving an EV might have.

Install the EV charging station. If you've hired an electrician, they'll complete the electrical permitting process for you. If you do the installation yourself, you'll need to submit a declaration form. You must submit this form after each phase of work is completed, or every 180 days, whichever comes first.

Ford is knocking down one of the largest hurdles to electric vehicle (EV) ownership. Starting October 1, with the purchase or lease of a Ford electric vehicle, customers are eligible to receive a complimentary Ford Charge Station Pro home charger and standard installation at their home.

In an effort to boost sales, Ford Motor Co. will cover the cost of a home charging station and its installation starting Tuesday through the end of the year for customers who buy or lease a new electric vehicle.

Ford recently announced the Ford Power Promise to enhance the convenience and support for electric vehicle owners. This initiative focuses on three main areas: home charging, on-the-road charging, and battery confidence.