The transition from striking upfront deals on Nielsen’s legacy panel to using big datasets from the likes of VideoAmp, iSpot ...

Virtual avatars are also a part of the strategy. On Fitbit, Google unveiled “eejies,” which are virtual characters that users ...

The winners of Ad Age’s Young Creatives contest joined Ad Age and TikTok at Cannes Lions to discuss how TikTok communities ...

Leaders must be able to balance the efficiencies of AI with the irreplaceable value of human creativity and empathy.

Founded in 1980 by businessman Robert L. Johnson, BET was sold to Paramount’s predecessor, Viacom, in 2001 for about $3 ...

Are you a print subscriber? Activate your account. 8 min 12 sec ago By Adrianne Pasquarelli - 4 hours 38 min ago By Grace ...

AKQA global chief creative officer Diego Machado on this year’s winning work in the Cannes category that’s all about the ...

Poppi, a soda alternative beloved by Gen Z, is being sued for misleading consumers about its health benefits. Influencers have flo ...

Ad agencies are recruiting social media talent from niche communities and rolling out new offerings to keep pace.

Lego is a sizable account. Lego spent $467 million on global media in 2023, with 70% of that amount spent on digital media, ...

The Global Automotive Marketing Awards honor the most impactful, creative advertising and marketing campaigns in the ...

Spectrum Reach’s David Kline discusses how local data-driven TV strategies, including AI-generated creative, help brands ...