Dentsu's new trends report reveals how 2025 will drive toward a fully addressable, shoppable, and accountable media ecosystem ...

The Uber ride that increases in price when it's rush hour or raining, the fare for a flight that costs more with every minute ...

With SearchGPT's arrival looming on the horizon, how will AI search may impact businesses? Here’s what marketers need to know ...

Articles written by Lorenzo Luiso ...

As the industry awaits the closing arguments of the DOJ's lawsuit against Google on November 25, Campaign looks at the tech ...

The Publicis Groupe CEO spoke publicly in the UK for the first time in six years at the Campaign Live conference.

A recent report on AI in the workplace from Microsoft and LinkedIn demonstrates how marketers can harness its powers to ...

The digital advertising industry thrives on spectacle, and there’s no greater drama than watching a behemoth like Google go head-to-head with regulators. As the U.S. Department of Justice's (DOJ ...

Iris Worldwide has appointed Menno Kluin, chief creative officer at Ogilvy New York, as global chief creative officer. Kluin ...

It’s 3pm and I’m at my desk, devouring a journal paper. We’re talking dense and complex, but I’m doing it as though I’m simply flicking through a fashion magazine. This is no usual afternoon.

Has it really been almost two years?

The high-profile Google vs. The US Department of Justice antitrust trial – which aims to prove that the tech giant has a monopoly over the adtech industry – officially ended on 27 September. According ...