LG 65" B4 OLED 4K TV: was $1,596 now $1,296 @ Amazon The B4 is LG's entry-level OLED TV model for 2024. This TV supports Dolby Vision, Dolby Atmos and has improved picture quality thanks to LG's A8 processor. For gamers, it features four HDMI 2.1 ports, a 120Hz refresh rate, a brightness booster and Game Optimizer Mode.

Amazon Big Deal Days (also known as Prime Day in October), is already serving up some spectacular OLED TV deals. The LG C4 is one of the best TVs we've seen this year and with savings in the hundreds, we're convinced that this is the TV to buy – however, there is a crucial plot twist.

You can get the 55-inch LG C4 in the US for a record-low price of $1,296.99 (was $1,999.99) at Amazon US and if you're in the UK, the 55-inch model is available for a lowest-ever price of £1,148.60 (was £1,238.80) at Amazon UK.

That works out to around a 30% reduction in total volume, though it's still a physically large console. Internally, the hardware is mostly the same, though the PS5 Slim does increase the storage to 1TB, versus 825GB in the original model.

The 65-inch LG C4 OLED TV is now priced at $1,496, down from $2,699 which translates to an incredible $1,200 discount. This represents a whopping 45% off the original price making it one of the best deals available for Prime Day.