EA also announced new AI-powered features for The Sims 4, including a visual search for content uploaded to the Gallery and ...

LinkedIn may have trained AI models on user data without updating its terms. LinkedIn users in the U.S. -- but not the EU, ...

We watched the entirety of the three-hour Investor Day presentation, and did our best to round up all the AI "highlights" in ...

EA made generative AI the core of its business. It wants to use the technology for Efficiency, Expansion, and Transformation.

Publishing giant Electronic Arts shows a concept of the different ways users could generate their own content in a game using ...

At Investor Day 2024, EA revealed how AI can help create and expand game environments with the "Imagination to Creation" ...

EA CEO Andrew Wilson has stated AI is "the very core of our business" and the company has over a hundred "active novel ...

During its Investor Day 2024 presentation, publisher Electronic Arts shared a concept video called "Imagination to Creation." ...

EA FC 25 is now available worldwide on Early Access, and gamers are eager to take to the virtual pitch and test the new gameplay mechanics.

Electronic Arts has used AI to mine its own games and resources to give players the tools to create their own in-game content ...

EA wants generative AI to be one of the cornerstones of the company's business. This „creativity” didn't arouse enthusiasm.

EA cancels Sims 5 and focuses on expanding Sims 4, announces a major film adaptation with Margot Robbie and AI advancements.