For many years in the world of sport, Nike and Adidas have had a duopoly as the main sports brands. However, many sportspeople have chosen to break away so here are seven sportsmen ...
Manchester United’s Matt McKie speaks to Campaign Middle East about positive brand and revenue impact through Middle East ...
Generation Alpha, those born from 2010, are earning and saving more than ever, and they're encouraging their parents to do ...
Behind the scenes of women's basketball's boom, there's tension brewing over footwear. Entrepreneurs and researchers want ...
Marilyn Reyes and Arman Cajayon are returning to the Highlands Ladies Cup with a mission—to defend their titles in the 16th ...
I’m never going to downplay [the hype] or to say [the new attention] isn’t the coolest stuff in the world,” Jones tells us.
DESIblitz highlights 10 Indian celebrities who are ambassadors for the most famous names in the fashion industry.
Wichita State signed an eight-year apparel agreement with Under Armour in 2017 that brought in its sports as those teams' ...