The fourth-quarter promo is part of Ford’s effort to get more customers to choose an EV. If you buy a Ford EV after October 1, the automaker will throw in a home charger and its installation—for free.

Those who purchase a Ford EV from now until Jan. 2, 2025, will get a free charger and installation under a new initiative the company is calling the Ford Power Promise.

Ford is looking to take some of the sting out of EV charging by offering a free home charger. The automaker will even send out a technician to install it at no cost to you if you buy or lease a retail Mustang Mach-E,

Ford is knocking down one of the largest hurdles to electric vehicle (EV) ownership. Starting October 1, with the purchase or lease of a Ford electric vehicle, customers are eligible to receive a complimentary Ford Charge Station Pro home charger and standard installation at their home.

Today, the company launched a new initiative called the “Ford Power Promise,” in which it will provide a suite of benefits to customers who buy or lease a new EV. And chief among them is a complimentary home charger for all new customers, as well as the costs of standard installation.

In an effort to boost sales, Ford Motor Co. will cover the cost of a home charging station and its installation starting Tuesday through the end of the year for customers who buy or lease a new electric vehicle.

Ford recently announced the Ford Power Promise to enhance the convenience and support for electric vehicle owners. This initiative focuses on three main areas: home charging, on-the-road charging, and battery confidence.