Toyota continues with its open-air off-road concepts for the 2024 SEMA Show with the Land Cruiser ROX Concept.

The Japanese auto giant and its Calty Design Research studio are bringing an open-top truck based on the popular SUV to this ...

Toyota’s ROX Concept debuts at the SEMA Show with an open-air design inspired by the Land Cruiser’s rugged past.

Land Cruiser Prado based Rox pickup will be shown at SEMA 2024; not to be confused the the Mahindra Roxx. Tap for details on ...

Toyota is taking enthusiasts on a nostalgia-fueled desert trip with the reveal of the Land Cruiser ROX concept, an open-top ...

Toyota’s CALTY Design Center “reinvented” more than 50% of the Land Cruiser, especially at the back half, to make the ROX.

The Land Cruiser ROX will debut next week at the SEMA show featuring a sliding softtop convertible roof, a four-inch lift, ...

Toyota will rock up to the 2024 SEMA show with two open-top SUV concepts, including one based on the Land Cruiser.

Toyota is set to unveil the Land Cruiser ROX concept at this year’s SEMA Show in Las Vegas, offering an open-air, ...

A chopped roof, custom rear-end, and over 50% new fabrication. The Toyota LC ROX (Recreation Open eXperience), is an open-top adventurer prototype with a proper retro appeal. It is set to make its ...

To build the Land Cruiser ROX, over 50 percent of the original vehicle had to be completely redesigned and fabricated. The ROX features custom skeleton doors, high clearance rocker panels, rock rails, ...

Toyota reveals the second of 10 concepts it will show at SEMA, the Land Cruiser-based ‘ROX,’ or ‘Recreation Open eXperience.’ Toyota’s CALTY Design Center “reinvented” more than 50% ...