Click-through rate is unfortunately as close to a common denominator metric as the industry has provided, but maybe it's time for that to change.

To further its reputation as a mainstream music discovery source, TikTok is expanding its music-sharing tools.

The infant and children's clothing brand is expanding the campaign, focusing on the season's predictable low moments.

The " first in-game true crime story" unfolds across a four-episode podcast and documentary-style video series, promoting the ...

It’s no secret that Adland has fallen for generative AI big time given perceived efficiency improvements (creative and media) ...

Snack company Daily Crunch joined forces with chili crunch pioneers Fly By Jing to drop a new snack exclusively available at Whole Foods.

Advertising deal-making for CTV and video platforms via The Trade Desk continues to show massive revenue gains - increasing 36% to $301 million in Q3. The Trade Desk also posted 21% higher revenue ...

Pinterest's latest performance update shows a record high in usage, with a solid increase in revenue year-over-year, positively positioning the social media company ahead of the holiday season.

Citing national security concerns, the government of Canada Wednesday ordered TikTok to cease operations in the country. Canadian users will continue to be able to access the TikTok app inside Canada ...

Umasankar Nistala will lead the Groupe's IT teams around the world, and head Re:Sources, the firm's internal technology support unit.

Republican Donald Trump’s decisive victory over Democrat Kamala Harris in the race for the White House predictably has led to mixed reactions among registered voters. Democrats are more likely than ...

Panel: So Many Tests, So Little Time: Unlocking Innovation in Email ...