Starbucks discontinued the practice of handwriting orders and names on cups in 2020, during the height of the pandemic.

Beginning with the release of its holiday menu on Nov. 7, Starbucks will no longer charge customers extra for soy, oat, ...

In the fiscal fourth quarter, the company reported adjusted earnings per share (EPS) of 80 cents, in line with the Zacks ...

"It may not be everybody's name ... but we will definitely be getting back to writing on cups again here in the ...

To get a sense of how granular Brian Niccol’s plan for Starbucks’ dives, the company soon will place Sharpies back in the ...

New CEO Brian Niccol said it is clear that Starbucks ( SBUX) needs to fundamentally change its strategy to win back customers ...

Starbucks CEO Brian Niccol on Wednesday told investors that he plans to overhaul Starbucks U.S. locations, adding more ...

Starbucks CEO Brian Niccol is initiating a U.S.-focused growth after the coffee giant missed fourth-quarter earnings ...

Starbucks to bring back ceramic mugs and messages written in Sharpie pens to revive a coffeehouse vibe at its nearly 40,000 ...

Starbucks has three reportable operating segments—North America, International and Channel Development. North America: In the fiscal fourth quarter, segmental net revenues were $6.69 billion ...

If you prefer almond milk, oat milk, coconut milk or soy milk, Starbucks will soon make it free to substitute one for dairy ...

Starbucks is eliminating upcharges for alternative milks starting Nov. 7 at locations owned and operated by the company in North America, part of Niccol’s scheme to streamline the company’s ...